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Commerce Expert To Share Strategies For Small Businesses

During the show, Burke will walk listeners through several web sites that utilize strong online selling techniques.

Burke is the founder, president and CEO of MarketLive, an e commerce technology company, that develops e commerce strategies and web sites for leading brands worldwide, including Armani Exchange, Limited Too, Beringer Wines and Helzberg Diamonds. All shows will rebroadcast 11 PM PST (2 AM Eastern time). Archives can be obtained by emailing e mail protected from spam bots.

"Ken is one of the leading minds in creative selling techniques, and is responsible for some of the most successful e commerce strategies in place today" said McMurtry. "We are very pleased to have him share with our listeners his valuable insight and suggestions for creating a successful e commerce program on any budget."

Each week John and Jeanette will keep listeners up to date on the newest methods for creating passionate, loyal customers, and a culture that brings customers back for life. During the first segment of each show, listeners will learn leading practices for growing their businesses followed by informative case studies and discussions with various marketing experts. Client services include strategic planning, public relations, direct marketing, graphic design, web site development, and advertising.

About Western Ways Marketing

Western Ways Marketing, based in Grand Junction, Colorado, shares leading practices in marketing and leadership for businesses of all types. Principal John Cooper frequently presents at national conferences and conducts leadership training as well as marketing consulting. His strategies use the power of human emotions to develop an emotional bridge with his client customers, leading to superior ROE and lifetime customer loyalty. The results of his work have been profiled on ABC World News Tonight with Peter Jennings. Metaphor can deliver rich media content directly to websites, desktops and portable devices in seconds without downloading and instantly modifies from a single control point. SurfNet has applied the Metaphor technology to create a "picture within a picture" container that launches to a corner of a viewer screen from a unique icon. Once launched, Metaphor broadcasts live, prerecorded or archived rich media content on top of Windows Media Player, Real Player or any other resident media player.

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